About us

NOT A CLICHÉ
Made for originals.

Not a Cliché is more than clothing.
It’s a statement of presence.

In a world built on repetition, we choose intention.
Limited pieces, defined by character — not trends.

Created by two sisters in Bulgaria, each collection carries a personal signature, from concept to construction.
No excess. No mass production. Only pieces that earn their place.

Not a Cliché is for those who move on their own terms.
Who understand that style is not decoration — it’s energy.

Not a Cliché.
Because access to your energy is a privilege.